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A New Green Job Brand and Logo

Green Job Authority has been online since late 2007 and evolved along with the entire Clean Tech Authority network. Initially solar was the primary focus and http://cleantechauthority.com didn’t even exist. It now functions as the central hub of the network, syndicating articles and content from the other five sites and featuring such innovative tools as the EV Charging Stations Map, recently covered by CNET, and the CleanTech Events Calendar. Over time new verticals were added such as Electric Vehicles and Green Home and Building.

In late 2008 the authority logo was created with the help of several design consultants. Leading up to this point the sites’ favicon icons were used to represent the brand. Ultimately the logo shown here was chosen as the new primary symbol as it represents the A of authority as well as a branching network. Additionally, the sprouting branches from the A also signify plantlife which absorbs CO2 in a symbiotic relationship with humans and animals. In this way the A logo captures our focus on environmental sustainability and our commitment to teamwork and network syndication.

In early 2009 it was decided that Green Job Authority should be repositioned as Green Job Feed. Not only does it require fewer syllables, making it faster and easier to say, it represents the new direction of the Authority Network; to syndicate content in a Web 2.0 fashion. Green Job Feed aims to become the easiest, most user friendly renewable energy job portal while also presenting tools and resources for sharing content with partner sites.

The inclusion of the Feed element is plainly visible in the new logo which still appreciates plants and the symbolic “tree” logo that many green brands adopt. Wrather than adopting an orange box as it’s feed icon, which is the industry standard, Green Job Feed has combined this element with the tree as shown at left. The brand has also added a new tagline. While the Authority brand verticals still use “the dirt on clean” for their tagline, Green Job Feed has opted for a more relevant statement “supporting sustainable careers” which fits nicely below the title.

Over the long term as Green Job Feed gains critical mass and new widgets and partners are added to the offering this logo may stand on it’s own without the title or tagline. As a closing note, there was discussion of an alternative logo which would follow a play on words. We have created a basic mockup of that logo below, see if you can catch what we’re going for.