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Where Are People Looking for Green Jobs?

One of the neat advantages of working in the online space is that aggregating market data is being made increasingly easy through the use analytics programs. Here at Green Job Feed we use Google Analytics in combination with AdSense and Widgetbox to determine trends and thus allocate our resources.

Just below, you can see our basic traffic overview chart. When we rebranded the site from Green Jobs Authority in mid June we decided to create a fresh analytics tracking account and thus you see a large spike up from zero as old visitors were redirected to the new URL. In the days and weeks following, our traffic has remained high and even begun to increase as more and more visitors notice the widgets and marketing going on.

The majority of visitors we see here at the CleanTech Authority network are from the United States, but that is slowly changing as more and more articles and jobs are added from around the world. Just below is a map showing the domestic traffic we’ve seen to date. The darker the state, the more visitors we’ve seen.

The top five states are California, New York, Florida, Texas, and New Jersey. Colorado ranked 7th, though we believe that slowly they will begin to rise as more and more stimulus grants are awarded there and Boulder eventually reaches its goal of becoming the first major smart grid city in the US. California is the clear leader in jobs however, with more cleantech company headquarters located in and around Silicon Valley than any other state. Indeed, our own corporate headquarters are located in Mountain View, CA.

Internationally we have seen visitors from all over. Specifically, there has been a bit of activity in Germany but not as much as we had hoped for or expected. With such great companies as the wind power leader Vestas being based in Germany, and expansion into solar production and research by US firms such as Nanosolar which just opened a plant in Luckenwalde, we believe Germany has a bright “green” future.

It is worth noting that Germany has been the international leader in wind power for the past decade, only recently being passed up by the United States as Texas began a shift from oil production to wind farming in 2008. Even here at the Green Job Feed, Texas seems to be beating Germany in terms of traffic. This is your chance for redemption Germany, bring your jobs and we’ll help your citizens connect!

Just for fun, we’ve tossed in New Zealand here which gave us just one visitor over the past 18 days. Come on New Zealand! Let’s double that traffic before the beginning of next month, we believe in you! Despite their poor showing here, New Zealand is actually an amazingly sustainable country and a great example for the world. Back when we were just getting started here in September of 2007, New Zealand Prime Minister Helen Clarke announced New Zealand’s intention to commit to 90% renewable electricity by 2025. The country already uses 70% renewable electricity, primarily hydro- and geothermal power, and eventually, the Prime Minister would like to see the country be completely carbon-neutral.

Helen Clarke said “I have set out the challenge to our nation to become the first truly sustainable nation on earth . . . to dare to aspire to be carbon neutral”. Well rock on NZ! Here at Green Job Feed we would like to invite all New Zealand based companies to post jobs free of charge for the next three months. Just use our contact or feedback form and let us know about your company. We’ll work hand in hand with you to implement the discount once you’ve created a company profile.